Took a stroll through the deep dark wood

Plus how other channels impact your email results, using personalized tests for BF, & unpacking the iOS 17 release

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You may not know the story of The Gruffalo, but you probably know many brands like it. See, the children's story revolves around a small mouse who wanders through a super weird forest and encounters bigger animals that are confident that they can lure the mouse using their normal tactics. But each time, the mouse keeps cool, outsmarts them, and makes them fear the mouse in the end. What we love about small brands is that they are nimble like a mouse and don't have much to lose. And when they have that cool factor, the biggest brands want to follow them – much like the big, scary Gruffalo does at the end (which, sidenote, should probably see a dermatologist instead of following the mouse...). So instead of thinking big, how about thinking small? Here are some of our favorite emails from brands that took a different approach to win their target audience.

Think Different

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Articles we thought you'd enjoy because you probably like to learn and stuff

How other channels impact your email results Research shows that adding just one additional channel to an email-only strategy can increase user sessions by 2.6x, purchases per user by 7.1x, and average user lifetimes by 96%. Check out this guide to learn how to find the right mix of channels to boost the results from your email marketing program. [Sponsored]

Unpacking the iOS 17 release: Everything you need to know about link tracking protection It's been two months since iOS 17 beta launched for developers and public testers. Now, the full public release is finally here–and there's a lot to talk about. Unlike iOS 16, which launched to little fanfare back in September 2022, there's already been much discussion among marketers about what Apple's latest update means for marketing.

Why personalized texts will be fueling Black Friday marketing Fast-fashion retailer Forever21 caters to Gen Z shoppers, many of whom are literally sleeping with their smartphones. So it's hardly surprising that texting is a major focus of the brand's Black Friday marketing plans.

Ask a Dreamer About: How Signos breaks down barriers between the product management and lifecycle marketing teams Being able to effectively collaborate across teams is crucial to the success of any business, but the relationship between Lifecycle Marketers and Product Managers can be especially tricky. On certain projects or product launches, these roles can overlap in unpredictable ways, and it can be difficult to know who owns what.

How to find related keywords & how to use them Finding and optimizing for related keywords can help you create content that ranks well for a large number of keywords—putting you in front of more potential customers.

Your nostalgic for summer GIF of the week

See it in the email

That's it for today. How'd we do? Hit reply and let us know. For every twenty replies we get, we'll pick a random person to receive The Gruffalo. Also, if you are looking for next year's Unspam dates, we're close to announcing those. You may want to prep your boss for a few days of southern hospitality. Double also, if you haven't been to a dermatologist lately and you think you should, now's a good time as ever to make an appointment.

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