Three down. One to Go.

Plus say goodbye to Gmail's basic HTML, the rise of contextual advertising, & how to choose the right marketing channels

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When teams aren't busy doing the work, they're planning. Each quarter of the year serves as an opportunity to create new content, set new OKRs, review campaign ROI, update KPIs, and focus on other corporate acronyms. With the 3rd quarter down and the next quarter around the corner (say that 5 times fast), here are some non-obvious topics to keep in your back pocket: October 1 - International Music Day 7 - World Smile Day 20 - International Sloth Day November 1 - World Vegan Day 3 - World Jellyfish Day  13 - World Kindness Day  December 4 - World Pear Day 11 - International Mountain Day 15 - International Tea Day For everything else, there's this handy-dandy collection for your scrolling pleasure.

3 Down. 1 To Go.

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Articles we thought you'd enjoy because you probably like to learn and stuff

Gmail's basic HTML view will go to the Google graveyard in 2024 Google will send Gmail's basic HTML view sailing into the great beyond starting in January 2024, after which time everyone who uses it will be switched to the service's far more modern "Standard" view.

The newsletter Welcome email guide Whether you're about to send your first, or your fiftieth newsletter, have you paused to consider the very first impression your readers get? No, not the introduction in your newsletter, but the good 'ol Welcome email. Let's dive into the art of crafting a Welcome email specifically tailored for newsletters.

Figma tutorial: Design a GitHub email template using Emailify How to build premium Figma plugins that turn designers into superhumans.

19 marketing channels: How to choose the right ones—and leverage them effectively In this article, I'll dissect what a marketing channel actually is, walk you through 19 different channels you can use, and equip you with the know-how to pick the ones that align with your business goals while hopefully saving you from making some of the same mistakes I did when starting out.

Why is contextual advertising on the rise? If the internet does indeed become a data desert—whether because of the loss of third-party cookies and other identifiers, privacy regulation, or the rise of retail media networks and other channels reliant on first-party data collection—contextual advertising could become one of few tools left in a marketer's tool box.

Your take-a-break email GIF of the moment

See it in the email

AI things we found this week that may be cool

Press Monkey 1st ever AI that writes and distributes your press release

Tugan.Ai Generate emails, newsletters, threads, tweets, and Linkedin posts that people love to read

GetMax GetMax is a full-stack platform that generates content strategy, builds content calendars, creates enaging content, and seamlessly schedules posts for blogs and social media!

That's it for this week. How'd we do? Smash that reply button and write us a little note on what you liked or maybe something you've learned. As for those who responded to our Gruffalo email, we're still going through all the responses but will announce the random winners next week. Hope you all had a wonderful time at the office making emails and good luck with your last weekend in Q3. We'll see you again on Tuesday.

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