My Precious.

Plus product positioning, the state of web accessibility, and the untapped power of your email signature

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If you are new to RGE, you may not know that we started the site as a blog. (That was back when having a blog was cool. Or maybe that's something we just tell ourselves.) Anyways, it was good for posting patched-together screenshots and categorizing – similar to our own inbox folders we had stuffed full over the years with examples we liked, except openly available for anyone to see. But as the years went on and more emails hit the site, categories made it hard to find things again. We were up against questions like: "what are the ten best onboarding emails for X industry?" or "which emails use the best social proof?" or "who has the best call-to-action buttons?" or "who has the silliest copy?" So we saved up and built a new site – the one you see now – which has collections built in and a robust search to find other's collections. Maybe you want to start collecting emails with interesting bullet points like Courtney or keep track of illustrations that tickle your fancy like Ted. Perhaps are a typography junkie like Lily and want to remember your favorites or want to save a subset of Welcome emails like Tierrani. No matter the reason, creating collections is super fun and super easy. Just hit the "save email" button when you find something you like.

Start Collecting

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Articles we thought you'd enjoy because you probably like to learn and stuff

How to do product positioning Making products is hard. The advice you get doesn't help much; either it's too vague to be useful or too specific to be applicable to your situation. These notes build a model of how products work that's internally coherent (hopefully) and can be used to derive the right advice yourself!

Bézier Curves - and the logic behind them The logic behind Bézier Curves used in CSS animations and visual elements.

State of Web accessibility, ARIA in HTML, and missing UI patterns Frontend podcast by Bruce Lawson and Vadim Makeev about the magical and glamorous world of web standards, browsers and everything in between.

Personalized subject lines in email marketing In the academic literature, there is a growing stream of publications that address how companies can use insights from behavioral economics in marketing. However, often the question remains if these results can be reproduced in another experimental setting.

The untapped power of email signatures in digital marketing There's one digital marketing tool that is often overlooked, gathering dust in the corner, while holding a significant amount of untapped potential. This unassuming powerhouse is none other than the humble email signature.

Your pro-cycling GIF of the moment

See it in the email

AI things we found this week that may be cool

BaruaAI Our platform transforms your key product details and objectives into persuasive prose, tailor-made to hook your audience and skyrocket conversion rates.

Trolly.Ai Create professional SEO articles, 2x faster. Unleash the power of AI to write faster, dream bigger, and boost your creativity. It's like magic!

Automaited Any task for your team, automaited the easy way. Free up time and increase the productivity of your team using AI.

That's it for today. How'd we do? Still confused about Collections? Hit reply and we can help you out.

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