Take my hand, wreck my plans

Plus turning emails into experiences, FTC updates, and a complete guide to digital marketing

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As we learned from the highly educational movie Zoolander, hand models are a different kind of breed and impressionable upon consumers years later. And as it turns out, the catwalk of consumer psychology research over the past few years has proven that true. Brands often use models to create aspirational identity, highlight product benefits, create visual cues, and provide a form of social proof. But what makes modeling unique is that your product's potential gets a boost when it's showcased with a touchy-feely hand. Customers imagine their own hands reaching out and giving it a try, and that connection can make your brand as memorable as a 1973 Bulova watch catalogue. That's the theory, at least. What's a fact is that it leads to increased positive perceptions of the product and a higher likelihood of purchasing it when posed naturally. And since we're all looking for a bump in that direction, we've gathered a ton of emails to learn from that showcase hand models at work.

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Articles we thought you'd enjoy because you probably like to learn and stuff

Workshop: Turn emails into experiences A workshop on ways to delight users with engaging emails. Learn how to stand out in a crowded inbox, build trust & boost conversions

Running up that hill: Creativity, AI, and the human pursuit of uphill thinking John Maeda shares takeaways from this year's Design In Tech Report, and why we should embrace uphill thinking in a world optimized for shortcuts.

2,000,000 Clicks with 1 email - How Mr. Beast's Feastables did it Joseph Siegel, Director of Retention & Growth at the Mr. Beast brand, Feastables, unveils how they are re-imagining engaging email marketing in the eCommerce space. He generously reveals the potent email marketing tactics and strategies that have not only fired up customer engagement but also catapulted Feastables.

The FTC updated its endorsement guidelines for the first time since 2009—and some people have questions Earlier this summer, the commission released a new set of guidelines around online reviews and social media endorsements, some of which could impact how influencers and advertisers disclose sponsored content.

What is digital marketing? A complete guide Digital marketing is a vast umbrella term that covers multiple areas, from SEO to blog writing and distribution channels to budgets. This post will cover everything you need to know about digital marketing, including its benefits, the various types, and how to embrace it in your own business.

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AI things we found this week that may be cool

Purple Wave Instantly generate all your marketing assets from a complete funnel to a sale page and e-mails campaigns... and get your own web app to serve your customers.

Drippi.Ai Drippi automates highly personalized outreach messages and tames your inbox with filters, auto-replies, and more.

MagicBrief Save Facebook, Instagram & TikTok ads, build storyboards, collaborate with your team, and take your ads to the next level.

That's it for the week. How'd we do? Hit reply and let us know. And while you are replying, you may as well tell us if you've seen Zoolander and get the references in today's email. And if you haven't seen it, you can watch it on Paramount+ right now. I bet your boss wouldn't mind if you take a long lunch break to learn from it. Have a great weekend. We love you and stuff. Go give someone a high five with those hands of yours (if you can).

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