Plus catering to intuitive design, techniques to gain more traffic, & your go-to email deliverability guide
| | | |  | | | | I just shipped my pants | | |  | | | |
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Did you know that the term "ship" in product or software development comes from the world of manufacturing and transportation, where items are physically transported from one place to another. Development involves various stages, including designing, coding, testing, and refining. "Shipping" is often seen as the final stage, representing the delivery of a product that is ready to be opened up and enjoyed like a Tickle Me Elmo toy.
But the shipping part is easy (outside that pandemic time when it wasn't). What's hard is everything leading up to that point. By this time next week, we'll have less than a hundred days before Black Friday – meaning now is the time to get started on all that email development stuff (and to be repetitive, that means: designing, coding, testing, and refining) before you do the email shipping stuff.
We've got you covered though. We have a ship ton of Black Friday emails to get your ideas flowing on the high seas of Q4 campaigns. | |
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| Articles we thought you'd enjoy because you probably like to learn and stuff | |  | | |
 | | | Email Reader View browser extension | | Email Reader View is a browser extension that allows the user to view an HTML email without all the clutter and distractions that can make reading difficult. It reduces the content to its most basic form of text but unlike a plain text email it keeps it's semantic structure. | | | |
 | | | 13 SEO techniques for more traffic | | Getting more search traffic to your website is about ranking higher for existing keywords, ranking for more keywords, or getting more clicks. There are plenty of SEO techniques you can use to do that. These are just a few of them. | | | |
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| Your selfcare email GIF of the moment | |  | | |
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AI things we found this week that may be cool
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 | | | Adwrite | | Create SEO-optimised and plagiarism-free content for your social media, ads, emails and website 10 times faster. | | | |
 | | | HubSpot Campaign Assistant | | Generate copy for landing pages, emails, or ads in just a few clicks so you can focus on tasks that need a human touch. | | | |
 | | | Mailscribe | | With advanced machine learning algorithms, Mailscribe optimizes email content, subject lines, and send times for maximum impact. | | | |
That's it for this week. How'd we do? Hit reply and tell us what you think.
And while you are at it, tell us what is the best thing someone has ever shipped to you. We'll include it in the next newsletter. Unless it was like a severed finger or something gross like that. That definitely won't make it into this section next week.
As for those who responded to the last email, here are some cool back-to-school traditions that readers told us about:
• "On the last day of summer, we'd all go to the pool and try to get tan for pictures the following week." - Jasmine
• "We planted trees as a family. Then every year, we'd go back at the beginning of the school year, plant new ones and see how big others had gotten." - Silvia
• "My best friend and I would write down predictions for ourselves to see how many people we would kiss that year. I was always off. By a long shot." - Ty
• "We'd wrap our textbooks in leftover paper bags and then decorate them." - Jörd
We had a great time reading all of your responses and replying. Thanks for letting us into your lives a little bit. We hope you have a really good weekend! | |
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