Plus shoring up your customer success org, some internet gems, & accessibility insights for developers
| | | |  | | | | Email Splits | | |  | | | |
| As Gwen Stefani may say (if she were an email builder), emails are B.A.N.A.N.A.S. That's because, much like a building a good ice cream sundae, you need something you can split to hold and deliver the experience.
As some of you long-time RGE readers may know, Banana Split Day (August 25) celebrates David Strickler's 10-cent dessert that he created in 1904. He was an apprentice pharmacist in Pennsylvania who loved experimenting with sundaes (as well as Mondays and Tuesdays) and whipped up the first banana split because of a dare from his friends.
While dares were much more tame in the early 1900s, you can pay homage to the day with your own email A/B split experiments. And while you are at it, perhaps you'll get some inspiration by these yellow-themed emails that are trending right now. | |
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| Articles we thought you'd enjoy because you probably like to learn and stuff | |  | | |
 | | | 21 Ways to shore up your customer success org | | When operating in a downturn, founders have to make the most out of what they have in order to grow, including their existing customer relationships. This often means shining a spotlight on customer success orgs. To help, we spoke to over a dozen customer success experts for their best advice, practices, tips, and tricks. | | | |
 | | | The UX Cookbook | | Handcrafted recipes to get you started with everything UX — user research, design, usability testing, and more. We're always cooking up new recipes, so check back frequently! | | | |
 | | | Internet gems | | A collection of our favorite websites and emails and what we really like about them. Simple as that. | | | |
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| Your refreshing email GIF of the week | |  | | |
That's it for today. How'd we do? Hit reply and let us know.
And while you are at it, tell us what your favorite dessert is. My $5 bet is definitely not banana sundaes. We'll see if I'm right or if I owe someone more money this week with these little bets we do from time to time.
As for last week, turns out more people than not had seen Zoolander which I take as a win in my book. | |
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