Don Draper ended on this.

Plus testing best practices, using ChatGTP to create campaigns, & a guide to segmentation

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Buy the world a Coke?

Picture this: It's 1971, the world is groovin' to disco tunes, and someone at Coca-Cola HQ has a brainstorm that's as fizzy as their soda. They're like, "Hey, what if we bring the whole world together in Italy to sing a song of unity? No one will sip a drop of our stuff on screen. And we'll spend five times our normal budget on it." Maybe it was the jingle. Maybe it was the sunsets on that hill. But you're not just watching an ad; you're witnessing a movement. Between TV shows, viewers saw themselves in those faces, those smiles, those voices. Suddenly, Coke wasn't just a drink; it was a symbol of breaking down barriers, one sweet gulp at a time. The "Hilltop" ad didn't just sell soda; it sold an idea, a feeling, a dream of a world where differences were celebrated, not divided. So, if you're dreaming of making an impact, stirring hearts, and leaving your mark on the world, we put together this collection of emails that does just that.

The best big-shot ideas

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Resend Email for developers. The best API to reach humans instead of spam folders. Build, test, and deliver transactional emails at scale. [Sponsored]

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Your nearing the end of summer email GIF of the week

See it in the email

That's it for today. How'd we do? Hit reply and let us know. And while you are at it, tell us a cause you are dedicated to. This week we're spending time and money on helping those affected by the devastating wildfires in Hawaii. Whether it is that or something else, we'd love to hear what you are doing. As for last week, here are some great responses we got about the best thing you ever received in the mail: • "A pile of books from a friend. Must've cost her a fortune, but it saved my summer and sanity." - Larissa • "I told my boyfriend that I didn't like flowers so he shipped me a sack of flour instead." - Aubrey • "I left my camera on a train in Europe. A couple days later it arrived by parcel to my hotel. I still don't know how they tracked us down." - Micah • "A snarling taxidermied raccoon that someone bought on Ebay for me, thinking that I'd want something like that in my house. They weren't wrong. But it still creeps out guests.. and me sometimes." - Adam

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