What's your first impression?

Plus mastering the art of D2C marketing, prepping for the holidays already, and what is a "normal" user
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Really Good Emails
 
How long has it been since you cleaned your welcome mat? Also, there are a lot of Matt's that work on RGE, but they spell it differently.
 
 
When new subscribers walk through your virtual door for the first time, they need a grand gesture - something that will make them feel all warm and fuzzy for joining your list. Or something that just doesn't make them feel like they made an instant mistake.

Welcome emails are like digital fist bumps, virtual hugs, or snuggling your fur baby for the first time. Thank your subscribers for joining the party (fur party?) as soon as they sign up so they're instantly immersed in your brand's messaging.

Deliver a simple, on-brand 
welcome email that reinforces what you're going to do for your audience, and explain the problem that you're going to solve. Intro who you are, what your mission is, what type of content they can expect from your brand, and how often. Then follow through.

Be you and build trust. Here are over 500 welcome emails that got us to feel at home from the very first send.
 
       You Are Welcome.       
 
 

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Bloomreach Ad


 
Articles we thought you'd enjoy because you probably like to learn and stuff  
 
Bloomreach Article  
Mastering the art of D2C marketing
Discover more ways to conquer the customer journey with this unique compilation of top-performing D2C marketing campaigns. These campaigns will ensure you're doing all you can to generate revenue, build customer loyalty, and expand brand awareness. [Sponsored]
 
BGR  
Auto Gmail is an AI assistant that responds to all the emails in your inbox
Auto Gmail is a ChatGPT-powered Gmail auto-responder that might do wonders for certain email tasks - here's what you need to know.
 
Braze Article  
Yep, it's time to prep for the holidays already
Though the holidays are still months away, your campaign prep should already be underway. Download this guide for everything you need to know to build best-in-class holiday customer journeys pre-, peak-, and post-holiday season to maximize results—including proven campaign templates each step of the way. [Sponsored]
 
Karl Groves  
There's no such thing as a "normal" user
In the world of web development, we strive to create experiences that cater to the needs of our users. We segment them into different categories, define personas, and make assumptions about what we consider "normal." However, the truth is that "normal" doesn't really exist when it comes to web users
 
The Unofficial Squarespace Entrepreneur Podcast  
Helping brands resonate with Wayne Pelletier
In this episode, Wayne Pelletier of Resonant Pixel, unpacks his solo business model as an example of what's possible when you lean into your own resonant vibe.
 
 

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Why deliverability matters now


 
Your email GIF of the week  
 
GIF of The Week
 
       See it in the email       
 
 
Okay, so are you dying to know what movie won last week? It was a close call between Fast Times at Ridgemont High and High School Musical but the stoned, love triangle classic ultimately got a few more votes. I definitely did not win the bet.

Let's stay on theme and let us know which TV show has the best intro. In other words, which one do you not skip when Netflix or Max or Prime or Disney+ pops up that button? I have another $10 in the pot, so please don't make me lose again.
 
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