Friends forever?

Plus avoiding spam traps, setting up an effective, automated welcome series, & how to design like a pro
 ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 
 
 
Really Good Emails
 
Ted Lasso has Coach Beard. Jada Pinkett Smith has Queen Latifah. We have you.
 
 
 
 
This Sunday is International Friendship Day.

Some of you may now be thinking: "Ah, cool. Time for me to dust off that refer-a-friend campaign and milk the day for all it's worth." And then you crack your knuckles and wink at yourself in the mirror.

But what if you take that same initiative and winking energy and put it towards an actual friend? Whether it has been 3 days or 3 years, a friend is going to make you feel much better than any ol' keyboard this weekend.

Send your friend a quick note - call them, beep them, X them (
is that what Elon wants us to call tweeting now?), send them a letter in the mail, or make a new friend today in honor of the international holiday.

And when you can get back to work on Monday, here are some friendship emails you can use as inspo.
 
       Come as you are       
 
 

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Articles we thought you'd enjoy because you probably like to learn and stuff  
 
Messagebird Ad  
Spam traps and how to avoid them
Avoid deliverability issues caused by spam traps with our comprehensive guide, which covers the different types and sources of traps and provides recommendations for resolving them. [Sponsored]
 
Flowium  
Design like a pro: Top email design trends decoded
Join our in-house designer Kristen Musloe and our host Vira as they sit down to dive into the most popular email design trends. Together, they will break down each trend and reveal effective ways to incorporate them into your email marketing strategy.
 
Marketing Week  
Emotion, consumer confidence, influencers: 5 interesting stats to start your week
We arm you with all the numbers you need to tackle the week ahead.
 
Constant Contact  
How to set up an effective automated welcome email series (with examples)
In this article, I'll show you why a welcome email series is so important, what to include in your welcome series emails and some examples that you can use to build your own automated welcome email series.
 
Google  
A new partnership to promote responsible AI
Anthropic, Google, Microsoft and OpenAI are launching the Frontier Model Forum, an industry body focused on ensuring safe and responsible development of frontier AI models.
 
 

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Your friendly email GIF of the moment  
 
GIF
 
       See it in the email       
 
 

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AI things we found this week that may be cool
 
 
Composer  
Composer
Build trading algorithms with AI, backtest them, then execute—all in one platform. No coding skills required.
 
Smartly.io  
Smartly.io
Your customers are on 8+ platforms - but it doesn't mean you have to be. Reach and engage your customers from a single workflow with Smartly.io.
 
Zeta  
Zeta
Deliver better experiences for consumers and better results for your brand.
 
 
That's it for this week. How'd we do?

Honestly, we've been loving the responses to our newsletter bets. If you are one of the 812 people who joined this week and this is new to you, this is where the RGE team throws in some cash to see if they can guess the most popular answer. And I tend to lose every time.

For the last one, the most thing missed about going into an office was not the spontaneous water-cooler conversations (that came in third) or collaborating (that was second), but was the working lunches.

As for our next bet,
tell us what your preferred pet would be (real or imaginary). Are you a cat person? A dog person? A narwhal person? Let's see if I lose more money on this one.
 
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